Explain how AI is integral to your delivery model?

Whatfix offers a customizable series of in-app guides and walkthroughs for enterprise applications such as CRM systems. Incorporating user behavior and learnings into the personalized guides through AI will create a more efficient workforce that can use these sophisticated tools with unprecedented levels of efficiency, and with faster onboarding than ever before. 

How is the acquisition of Airim helping you?

Incorporation of Airim’s capabilities will allow for hyper-personalized in-app guidance at the user’s point of need. Airim’s offerings allow Whatfix to analyze clickstreams, how long a step takes and where users get stuck or abandon the process completely. This is invaluable in further personalizing and customizing in-app guidance. This kind of information gives administrators the ability to make corrective changes to help users complete tasks in processes, even in an automated fashion. It also provides the ability to track improvements in usage

During this time, how is your platform helping businesses?

There are numerous ways and methods that these offerings are more relevant than ever. Traditional onboarding has never been the most effective way of learning, especially compared to on-the-job experience that a Digital Adoption Platform (DAP) can provide. Now, when users cannot tap the person next to them on the shoulder, finding more effective ways to learn and use these tools is an essential element for the ongoing success of almost every type of business. Additionally, onboarding and hiring effectively is immensely more complex in a remote scenario: these offerings make ramping up new employees significantly faster and more effective.

Can you explain the quantitative impact of adding AI to your service offering? (You could elaborate with any one use case with an emphasis on revenue/ footfalls/ analytics in a time period)

The combination of Whatfix and its recent acquisition Airim’s proprietary AI algorithms, built upon millions of user actions, will now power autonomous personalization capabilities in the Whatfix Platform, based on auto-detection of the users’ in-app or on-site behavior (e.g. clicks, hover overs), preferred language, demographics, country/city, operating system, device type, URL, browser and browser language, page title, meta tags, number of visits, prior page/URL visited, time spent on page, user’s exit intent and more.

How do you plan to fortify your AI offerings in the days to come? What other technologies do you believe could augment your existing solution?

Whatfix, as a leader in the Digital Adoption Platform space, holds a strong belief that innovation is the key to continued growth and service of the customer. In addition to making the best use out of the data created by personalized in-app guidance, next steps for Whatfix include expanding the amount of applications and resources these guides can be made available for: desktop applications such as the Microsoft Office Suite, or any number of mobile applications, can all be made more effective through the use of guided walkthroughs and other related offerings.