In today's world, purchasing and shopping at supermarkets and malls are becoming part and parcel of urban life. We notice the huge rush in the markets and malls on holidays and weekends. The problem occurs at the customer end to find their likely products and pay the bills in long queues; both are time-consuming and tiring. 

Especially during and after the COVID-19 situation, social distancing and human health will become the foremost priority of modern civilization. This is the ideal situation to use this all-new technology. Customers can purchase their needful products at their fingertips by visiting the nearby market or getting the things delivered comfortably to their places by self-sanitizing drones. 

While retailers have the potential to access AI interfaces, there is little certainty as to how they can be effectively incorporated into their existing strategies and, arguably more importantly, how their consumers will react to them. Retail encounters between human consumers and AI interface employees are increasing, but how and to what extent such technologies impact consumers' in-store experiences and their associated shopping practices raises concerns for the future of customer experience (CX) in retailing.

Customer experience – defined as the "non-deliberate, spontaneous responses and reactions to offering-related stimuli along the customer journey" has received significant attention in the marketing and retail literature in recent years.

Klarna app

Swedish technology startup Klarna is preparing to take on bug US tech giants with its AI-powered image recognition tool to help people find products they want to buy. This new feature will enable users to point their phone at an item of clothing or an electronics product and see results for similar items directly within the Klarna app.

It is similar to how a Google Lens works. The app will direct users to suggestions based on items captured by their camera. The tool is trained on data from PriceRunner, a price comparison service Klarna acquired for close to $ 1 billion.

PriceRunner competes with the likes of Amazon. Google's shopping comparison service Google Shopping and French-founded firm Kelkoo. In a conversation with CNBC, David Sandstrom, Klarna's chief marketing officer, stated that they see AI as a huge opportunity for Klarna, and the way they are approaching it is to provide everyone at Klarna with the tools and support to use AI in their day-to-day jobs.

He added that their unique operating model gives them the agility to take advantage of emerging opportunities that deliver superior consumer benefits, such as AI, faster than sprawling traditional banks and credit card companies.

Klarna has for years offered users the ability to pay for items over installments using a feature known as "buy now, pay later." But it has been increasingly trying to build out its offering to include more features specific to shopping.

Conclusion

Today's customers value convenience: the less time and effort they spend on a purchase, the better they perceive the transaction. AI is taking convenience to higher levels for consumers as they outsource their decisions to bots and inherent algorithms. This is particularly accurate for low-involvement everyday purchases. Numerous AI developments are modernizing the shopping experience for customers. Many web shops integrate Artificial Intelligence (AI) state-of-the-art technology into their stores to improve customer experience, satisfaction and loyalty.