Magazines and journal publications could use artificially intelligent copywriters in the future to supplement and replace human authors, and Spot Trender wanted to find out whether or not consumers could detect the difference between a human and a machine-written post. As a leading provider of rapid consumer insights technology, Spot Trender discovered that the data indicated that AI technology in marketing had reached a critical milestone. AI will deceive consumers, which performed better in several essential aspects, including readability, informational value, and perceived naturalness, all while requiring minutes rather than hours to complete.

"This research announces a new age in copywriting, one in which human authors no longer need to write about banal topics," Spot Trender co-founder and CEO Chris South remarked. "Numerous members of our content team are eager to get their hands on the AI because they believe it closes the gap between native and English as a second language speakers."

How is it done?

Spot Trender assigned its marketers to write two articles using the same outline prompts as the AI, resulting in four themes. The firm showed them to a nationally representative sample of over 500 people in random order. They wanted to know who wrote the piece, human or an AI and if they thought it was necessary, entertaining, amusing, easy to read, and informative.

The results indicated that articles generated by AI outperformed those written by human authors on most metrics examined. One of the articles tested, titled "Why Test Ads," performed better than the others in terms of being informative, easier to read, and perceived as written by a human, although the AI wrote it. They also scored similarly to human-generated articles to be interesting, amusing, and relevant.

Evaluation

When asked which article was by a human or a machine AI, most respondents chose human for both. One article written by an AI scored 10% higher in the "written by a human" category than its counterpart. People were equally bad at spotting the AI regardless of their age or gender. Interestingly, rural residents were more likely to differentiate between human and AI-generated content, possibly because they are more sceptical of technology in general based on their responses to the human articles.

"This research demonstrates that as AI technology advances, it becomes increasingly easy to replicate the writing style of humans," South explained. "Except for a few niche areas, it's likely that machines in the not-too-distant future will generate the majority of written content we see. After all, those who believed they were smarter than their peers were no better at spotting AI than their peers, if not slightly worse!"

Conclusion

As marketers continue to investigate how they can incorporate this type of machine intelligence into their businesses, keep an eye out for additional innovative updates from Spot Trender and other leading companies developing artificial intelligence-powered marketing technology and strategies!

https://www.prnewswire.com/news-releases/an-ai-wrote-most-of-this-press-release-301455541.html

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