Adobe announced the beta version of its first commercial Firefly model, which will integrate seamlessly with Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express processes.

"In a world where ChatGPT and other AI apps can do many things humans once needed to do themselves or needed to hire other humans to do, the question of 'how will I add value?' becomes more relevant than ever." - Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth.

As more use cases are created, generative AI will continue revolutionizing industries. What began as an improved search tool can now write essays, make musical scores, and even recommend where to locate the best snack of the day. So it's unsurprising that this technology would make its way into photos. It is precisely what the current ChatGPT version is all about. ChatGPT-4 can generate pictures and computer code from nearly any request, in addition to text akin to human speech, thanks to generative AI. Given this recent discovery, technology companies are looking into ways to incorporate generative AI into their goods and services.

Challenges

One of the significant difficulties consumers frequently have when it comes to photographs, particularly when looking for images, is copyright issues. Although copyright-free pictures are available, consumers often need help finding what they want.

Adobe Firefly is a brand-new group of imaginative generative AI models specializing in producing visual effects for text and images. The workflows used for creating and modifying content in Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express will benefit from this new solution's increased precision, power, speed, and ease. In addition, the new Adobe Sensei generative AI services across Adobe's clouds will include Adobe Firefly.

Adobe Firefly

Generative AI aims to make work easier for people while also improving their capabilities. Adobe created Firefly with this in mind, allowing creators to operate at the speed of their thoughts. In essence, Adobe Firefly will enable anyone, regardless of skill level, to create content using their own words. Images, audio, vectors, movies, and 3D are all supported, as are creative elements such as brushes, colour gradients, and video transforms.

High-quality image

According to Adobe, Firefly has many models to serve customers with different skill sets, experience, and technical understanding. However, it will concentrate on images and text effects and is the first model to be trained on Adobe Stock images. Adobe Stock images are openly licensed content and content in the public domain whose copyright has expired, concentrating on generating safe content for commercial use. 

Adobe Stock's hundreds of millions of professional-grade, licenced photos are among the best in the industry, ensuring that Firefly does not develop material based on other people's or brands' intellectual property. Future Firefly models will use various Adobe and third-party assets, technology, and training data.

Conclusion

Adobe has a history of over a decade of AI innovation, deploying hundreds of intelligent capabilities via Adobe Sensei into applications that hundreds of millions of people utilize. These advancements are designed and implemented by Adobe's AI ethics principles of accountability, responsibility, and openness.

Furthermore, Adobe has stated that it is developing generative AI to assist creators in maximizing the value of their skills and creativity. It wants to make it easier for creators to work more efficiently, recompense creators, push for open standards, and build a Firefly ecosystem. Adobe also intends to make Firefly available through APIs on various platforms, allowing clients to integrate it into custom workflows and automation.

Image source: Unsplash