Synthesia is an AI media generation platform. Based on video recordings of a person's speech and phoneme pronunciation, Synthesia's software algorithm simulates facial movements and speech. This information is used to generate a text-to-speech video of the person.

AI avatar

"AI-driven" avatar startups have collected hundreds of millions of dollars in venture financing over the past few years, allowing them to create increasingly lifelike figures with synthetic voices to star in recorded and live broadcasts. Developing these avatars has the potential to lower the expenses of digital marketing and training while increasing personalization.

Artificial reality identities

Users can make content using the platform's pre-made AI presenters or create their digital personas or artificial reality identities (ARIs) using the platform's AI generation tool. These characters can narrate videos made from text. Synthesia's voice bank supports a range of genders and 60+ languages as of August 2021.

The program can't be used to make parody accounts of public figures or famous people, either. Avoiding "deepfaking" necessitates explicit authorization and a rigorous pre-screening routine before a person's likeness may be used.

Features

Deep learning design made by Lourdes Agapito and Matthias Niessner is used in Synthesia's software. Agapito, Niessner, Victor Riparbelli, and Steffen Tjerrild started the company together in 2017. In 2018, the company showed a digital version of Matthew Amroliwala speaking Spanish, Mandarin, and Hindi on the BBC show Click as its first demonstration of the software's capabilities.

The following are some of the features of Synthesia

• 140+ Video Avatars
• 120+ Languages
• 60+ Video Templates
• Custom Avatars
• Free AI Video Generator
• AI Video Editor
• AI Video Maker
• AI Video Generator From Text
• AI Voice Generator
• Text to Video
• Text to Speech
• Script to Video

Applications

In 2021, Lay's and Synthesia worked together to make an ad called "Messi Messages" with Argentine footballer Lionel Messi. Users used Synthesia's software to create personalized messages, which Messi sent to them based on their typed words. 

The following are the places where we can use this tool.

• Learning & Development
• Sales Enablement
• Information Technology
• Customer Service
• Marketing
• Training Videos
• Educational Videos
• Employee Training Videos
• Instructional Videos

Conclusion

Synthesia's AI learns from real actors, who are paid for each movie that is made with their image and voice. Some experts are worried that tools like Synthesia could be used to make deepfakes, videos made by AI that replace a person in a current video with their likeness. People worry that these fakes could be used to sway votes in an election or make someone look like they did something wrong.

For more information, see this video

Image source: Unsplash