The AI revolution is at its highest with generative AI transforming industries. The use cases of technology extend beyond the tech industry. From students to artists, generative AI is creating a significant impact in every field. Now, some big names have taken a step towards the amazing capabilities of genAI. While some use it for marketing, others enhance their customer experience. These use cases range from food and fashion to entertainment industries.  

In today's marketing world, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company due to the widespread availability of gadgets for mass communication and extended visual advancements. Similarly, using genAI to enhance customer experience will provide the brands with a better understanding of the customer with automation and enhanced customer analytics, aid in targeted customer segmentation and custom product offerings and boosts customer retention.  

Mentioned following are five top companies, exceptional in their line of work, leveraging the best out of the genAI technology.  

Baskin Robbins: Baskin Robbins recently launched a campaign. They posted a series of images for the launch of their new flavors. Photographs gained traction on various social media platforms. What was unique about this campaign was that the images were generated by AI. Baskin Robbins is one of the big names that explored the scope of generative AI in marketing. The images were created using Midjourney by AI artist Tapan Aslot. The images were divine and magical. Flavors like Unicorn Sundae, Mermaid Sundae, Caramel Milk Cake etc., were launched in the series.  

Zomato and Blinkit: Zomato has set its sights on redefining customer interaction using genAI. By incorporating this cutting-edge technology, the company seeks to address the increasing demands of its users more efficiently and effectively. With a significant portion of customer conversations already automated, Zomato aims to take it a step further. The integration of AI will touch various customer-facing features, such as search and notifications, as well as backend tools like product and photography and customer support. Zomato and its rapid commerce platform Blinkit will benefit from this AI-driven program.  

Myntra: Fashion e-commerce platform Myntra has deployed a ChatGPT-powered feature in its shopping app, which guides users in simple conversational language about their shopping requirements. The tool saves users from carrying out multiple searches for products they are looking for. For instance, if users must shop for a wedding function, they can give a prompt to Myntra's MyFashionGPT on their requirements, and the tool will provide the outfit choices.  

Canva: The company has integrated some of the latest AI text and image generation technology into the UI across Canva. These aren't simply tech demos; Canva treats AI as a true extension of its interface. Magic Write inside Canva docs, launched last year, is a way to generate words from a prompt. Now it is available in every Canva project. The user has to tap where they would like the copy to go and type a few words to explain what is on their mind. The same is true for a feature called Magic Edit, which creates images from prompts instead of text and Magic Presentation, which transforms a prompt into a slide deck. Canva's base templates are developed by humans. AI customizes the copy and pulls images that Canva has already licensed. 

Spotify: Spotify has a personalized playlist with their launch of AI DJ. The DJ will sort through the latest music and look back at some of the old favorites of the user. It may be even resurfacing that song the user hasn't listened to for years. It will then review what the user might enjoy and deliver songs picked just for them. Finally, it constantly refreshes the lineup based on feedback. Using genAI, Spotify personalization is in the hands of their music editors, who can provide insightful facts about the music, artists, or genres. Users can find Spotify DJ in their music feed at home in the Spotify app.