The field of sales and marketing has been impacted by advanced technologies, and this impact will magnify significantly shortly. AI, robotics, and machine learning will undoubtedly accelerate the impact. Robots will replace salespeople and marketers in the near future. 

Websites can update automatically based on usage, and website pages can be reformatted automatically based on eye-tracking data. With AI and machine learning, segment-of-one marketing will be possible. This longitudinal case study research will investigate the impact of AI, robotics, automation, and machine learning on sales and marketing. 

How do AI, robotics, and machine learning impact marketing professionals? 

The marketing field is changing rapidly with the advancement of AI, robotics, and machine learning. Change is expected to accelerate, and the marketing landscape will evolve rapidly. Marketing professionals will have to continuously be retrained and constantly monitor the progress of the field. 

Working with AI and robots is no longer science fiction but fast becoming a reality. Sales and marketing professionals have to learn to supplement and complement AI and robots. They need to do things that they can do better than robots, and these things will become less and less over time. 

In a context where AI is innovating the field of sales and marketing, India has developed a sales simulator with an AI Persona. 

Meet Trinity 

Awarathon, a seed-funded AI-based video-roleplay-led sales coaching platform, has launched the world’s first sales simulator with an AI-generated persona named Trinity. It helps organizations train their sales force digitally, replicating a real-life sales pitch.  

The sales enablement platform has analyzed more than 4,00,000 videos with the help of Ai and has more than 50,000 users in various trusted brands. Awarathon is a digital multi-universe app that creates a one-on-one AI-led immersive training experience. 

This is, in reality, a digital training arcade high on AI. The gaming format aids in keeping the engagement strong, while the customized training area allows an organization to the knowledge of their new and existing sales tasks. It even conducts upskilling and reskilling training to keep up with the evolving markets.

This is how the Trinity work 

A sales representative interacts with Trinity on a phone camera or web screen to engage in an interactive video role-play. The AI persona can enact various circumstances of an angry customer, a cheerful buyer or even a doctor with experience of two to 25 years, depending on the need of the company. 

The engagement is built to train sales personnel to manage clients in various situations. The AI mode is intelligent enough to have a conversation. If the salesperson tries any foul play, it will bid goodbye, just like a client would. 

The tool maintains a detailed report of the participant’s performance and updates their progress to the managers. From deciphering gestures, clarity of thought, and confidence to key knowledge and skill parameters, the assessment tool provides actionable feedback using scorecards.  

In an Outlook report on the model, the company claims that its products have recorded up to a 25 per cent increase in sales, a 40 per cent diminish in new hire onboard time and a 60 per cent decline in training costs. The company was co-founded by Harshal Shah, a Harvard Law School alumni, ex-lawyer, and web entrepreneur Rahul Ghatalia. 

Source:

Outlook