Movies and television are a part of our daily entertainment. Over the years, it has grown- from silent films to multi-million projects. The world of entertainment now influences the way we think and imagine. From watching moving pictures to enjoying full length movies in multiplexes, IMAX and 6D cinemas, the entertainment industry is transforming every day. The emergence of OTT platforms acted as the catalyst for the widespread interest in television series. It is evident that the global media and entertainment industry is witnessing a rapid transformation in the production and distribution of content. The growing ubiquity of content creation tools like high-resolution cameras, content creation software and smartphones is allowing anyone to create, publish and distribute written, audio and video content. 

The global pandemic has further accelerated the proliferation of the internet, which has replaced traditional media channels like cable and radio with on-demand streaming platforms like Netflix and YouTube. As a result, consumers have potentially limitless options to choose from in terms of media consumption. The use of AI in the industry is aiding companies in improving their services and enhancing the customer experience.  

Growing with AI 

AI will continue to have a transformative impact. Within the industry, the three main functions will be recommendation, voice recognition and media automation. Since the arrival of Netflix and other streaming services, we discover and consume media has upended. For example, Netflix has stated that 80% of its content delivery is achieved through recommendations. 

Similarly, media companies will continue striving to create more valuable and accurate voice recognition systems. Voice is increasingly becoming the way audiences prefer to communicate with services, which will become better at using NLP to understand what we want from them. AI is also used to generate snippets of movies or music more likely to appeal to us for previews and thumbnails. Mentioned following are some of the common areas where AI is being used in aspects of entertainment: 

• Metaverse: Virtual events, performances, and shows have all gained popularity, implying AI's impact. 
• NFTs: Non-fungible tokens- blockchain- dwelling certificates used to record their ownership of digital assets and enable "unique" digital content- are undeniably revolutionary. 
• Social Media: Social media 2.0 is a desire to overcome some of the negative aspects identified within "traditional" social media. This includes data and privacy concerns, identity theft, the dissemination of misinformation and fake news. 

AI in movies 

At the same time, AI in the film industry is being used from writing scripts to promoting movies. Choosing a script that will gain impact and generate revenues is essential. Using AI to create new scripts may help filmmakers deal with this task more efficiently. Being fed with a large amount of data in the form of movie scripts, ML algorithms analyze the data, learn from them, and develop unique scripts.  

AI also has great potential to simplify the pre-production process by aiding the directors and producers in planning schedules, finding locations and support in other processes. Some even make use of AI in predicting the success of a film. AI may also be used to analyze a film's script to predict the revenues the film is more likely to earn. Though algorithmic predictions may not always prove to be completely accurate, they're already attracting growing interest from major film studios. 

Filmmakers today use CGI to bring dead actors to life back on screen. For instance, Star Wars characters like Carrie Fisher (Princess Leia) and Peter Cushing (Grand Moff Tarkin) were created in Rogue One. Carrie Fisher had passed before the completion of her scenes for Episode 9: The Last Jedi. Similarly, Paul Walker had played the role of Byan O’Connor in the Fast and Furious franchise. The makers made use of AI-powered CGI to recreate his character virtually for the completion of Fast 7. 

AI plays a significant role in selecting actors by speeding up the casting process through automatically performing auditions. Then, according to specified criteria and textual image descriptions, AI platforms look for actors in the database. In addition, film studios utilize the technology for effective advertising, promotion, editing, and creating music.  

Lastly, AI also makes its movies. For example, Benjamin AI created the sci-fi movie "Zone Out" in 48 hours in collaboration with Ross Goodwin. Though the film will likely not win any awards, it is still an impressive and challenging experience. 

The advent of AI has opened new doors of innovation across the industry, alongside the benefits it delivers for the entertainment world. With the potential to assist humans with automated and data-driven decisions, AI can streamline the overall process enabling the business to raise the efficiency of operations, reduce labor costs and generate more revenue. 

Image Source: Unsplash

Other Source: Forbes