There’s no doubt that AI has revolutionised almost every aspect of business, and HR, a traditionally people-oriented domain, is no exception. For companies to stay ahead of the curve, effective and efficient people management is crucial, and AI is helping businesses reach this goal by transforming recruitment and employee engagement functions. According to data from SHRM (Society for Human Resource Management), about 1 in 4 organisations are currently using AI to support HR-related activities.  

The advent of AI-powered HR has brought about a paradigm shift. AI enables HR professionals to work with better accuracy and efficiency and provides them with strategic, data-driven insights. But what is AI in HR? How does it enhance HR functions? 

AI’s pivotal role in HR  

Picture this: You’re an HR professional sifting through hundreds of resumes, trying to find the perfect candidate for a particular job role. Or perhaps you’re trying to bring down the employee turnover rates at your organisation. With AI, both of these tasks can be done seamlessly and with better accuracy than when done manually. Data from McKinsey & Company revealed that when using AI and advanced analytics, there was an 80% increase in recruiting efficiency and a 50% decrease in attrition rates.  

AI-enabled HR systems leverage machine learning, natural language processing, and data analytics to automate routine tasks, provide data-driven insights, and facilitate decision-making. This technological advancement has transformed HR from a primarily administrative function to a strategic partner in organisational success. 

Enhancing decision-making  

One of the most significant impacts of AI in HR is its ability to enhance decision-making processes. By analysing vast amounts of data, AI can identify patterns and trends that might be invisible to the human eye. This capability allows HR professionals to make more informed, data-driven decisions about everything from hiring practices to employee development programs. 

A ground-breaker for recruitment 

When it comes to recruitment, AI has revolutionised the way companies find and attract talent. Traditional recruitment processes were often slow and labour-intensive, with HR professionals manually sorting through resumes and conducting initial screenings. AI-enabled ATS platforms have expedited this process significantly with their ability to handle large volumes of data. HR professionals can now quickly find the most relevant candidates based on predefined criteria, predicts candidate success and fit within the organization based on historical data, and provide personalized onboarding experience with AI chatbots. 

AI and employee engagement 

Employee engagement is another area where AI is making significant strides. Employee engagement changes with employee expectations and cultural shifts. So, traditional engagement practices may not be insufficient, particularly with employees who are millennials or GenZ. With new-age AI-driven tools, HR professionals can enhance employee engagement more proactively. For instance, techniques like sentiment analysis with Natural Language Processing (NLP) of text conversations to analyse behaviour and mood, or personalising rewards using AI to ensure employees feel more appreciated are some approaches companies can consider.  

Performance management and streamlining processes 

AI is playing an instrumental role in performance management. By analysing various data points, including productivity metrics, communication patterns, and feedback, AI can provide a more holistic and objective view of an employee's performance. For example, with AI, HR professionals can obtain real-time feedback on an employee’s performance and ensure fair treatment of individuals based on their performance, thereby making more informed decisions and enhancing employee experience.   

Further, the streamlining of HR processes is another significant benefit of AI integration. Routine tasks such as scheduling interviews, answering common HR queries, and processing leave requests can be automated, freeing up HR professionals to focus on more strategic initiatives. 

The human touch  

While it’s evident that AI offers countless benefits, it's important to note that this technology is not meant to replace human HR professionals. Instead, it's a powerful tool that can augment human capabilities, allowing HR teams to work more efficiently and strategically. 

Summing up  

As we look to the future, the role of AI in HR is only set to grow. From predictive analytics for workforce planning to AI-driven learning and development programs, the possibilities are vast. It’s safe to say that AI has indeed transformed core HR functions, changing how companies recruit talent, engage, and manage their most valuable asset - their people. As AI continues to evolve, so too will its applications in HR, promising an exciting future for the field. 

Sources of Article

Image: Unsplash

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