Earlier this year, Google rolled out its Search Generative Experience (SGE) in the US by integrating generative AI features in order to enhance the search function. By May, they unveiled Search Labs, an innovative way to access early search experiments such as the generative AI capabilities. 

On August 31, Google expanded their search feature powered by SGE to the other two regions, India and Japan, as these two countries were the first to allow access to the new AI extension outside of the US. 

This new add-on offers users AI-generated responses to inquiries and more interactive and conversational interactions. India will get tremendous characteristics. Using the language switchers, the English result can be heard in Hindi. If we get a text-to-speech response, we can listen to them by tapping the listen. If we tap the microphone symbol, we can explore the conversation mode instead of typing it. 

The significance of AI-integrated SGE in India

As Indian citizens are in high demand of a wide range of information, Google researchers always focused on advancing the search experiences into more natural, intuitive ones. 

The Google researchers demonstrated how they plan to employ AI breakthroughs in India for search that prioritise the demands and needs of bilingual users, innovative search capabilities with a camera, and a new speech recognition model for Hindi-English users last year. The percentage of Indians who use voice inquiries daily is twice the global average. 

Google engineers are reportedly reconsidering the search engine capabilities of the company with these recent generative AI developments. This advanced technology will answer unexpected queries to help us understand the world’s information. The search is expected to change the data structure significantly. Researchers declared that the SGE will be available in Hindi and English as per the experiment with Search Labs in India. 

Improved search experience

The researchers are taking more labour out of searching with the new generative AI capabilities. This will help people to understand a topic quickly and develop new opinions and understandings. Finding the answer rapidly allows us to smoothen the path of discovery, specifically for beginners among internet users. 

The India-specific features of SGE

The language toggle button helps us switch the result from English to Hindi by tapping it. Tapping the listen button allows us to listen to the Text-to-speech responses. In the future, a feature will also be available to use the microphone icon in a conversational mode, enabling us to ask follow-up questions instead of typing them. The platform includes a wide array of perspectives and references. 

The researchers optimise the inclination of each individual in order to understand their perspectives from others to build informed choices. Accordingly, they have built novel experiences which highlight and draw attention to the online information, simplifying the individual’s exploration of the area they are studying. For example, a brief overview is significant for learning a subject deep. However, a wide-ranging collection of online suggestions offers a more accessible way to dive deep into the content of other websites. The researchers ensure they will maintain a flow of helpful traffic to multiple websites on the internet while integrating the generative AI into the search system. 

The significance of advertisements

The researchers believe that advertisements play a pivotal role in the smooth functioning of the internet by facilitating the discovery of relevant products and services by each user. In this scenario, the search advertisements are expected to persist within designated advertising spaces across the website. Here, the researchers promise to promote the straightforwardness in the advertisements and ensure its diversity from the organic search results as well. When Search advertisements are exhibited, they are expected to constantly showcase their superior, clear and transparent ad labels, conspicuously featuring the “Sponsored” label in bold black text.

• https://www.moneycontrol.com/news/technology/what-are-the-features-of-googles-ai-generated-search-enhancements-in-india-its-first-international-rollout-outside-of-the-us-11341811.html
• Photo by Ahmed Shabana on Unsplash