Problem / Objective

Bata, the footwear retail company, sought to deploy an AI-based video analytics solution that could help improve the company’s in-store sales, operations, and customer satisfaction. Additionally, the footwear company was looking to reduce costs, ensure SOP compliance, and improve in-store security. 

Solution / Approach

Agrex.ai proposed an AI-based video analytics solution. The solution utilized the store’s existing video infrastructure to implement data harvesting and insight generation on smart conversion and audience segmentation. The inventory, sales, marketing, and customer parameters were calculated by using the platform’s AI capabilities, and in turn, used to develop a unified dashboard that analyzed and predicted the sales and operation parameters of Bata’s retail stores. The AI-powered video capabilities of the platform streamlined repetitive tasks. The platform was further used to evaluate overall store operations and revenues, and identify customer feedback and experience, as well as the number of customers visiting the store on a particular day/week/month. An “Emotions Chart” adjudged the number of customers showing interest in the merchandise and the type of merchandise. The store compared the responses to products and determined which products evoked happy/satisfied emotions. The algorithms identified the gender, age group, and mood / engagement of the customer. Agrex.ai also deployed a real-time alerts tool (within the platform) for perimeter protection and theft detection. 

Impact / Implementation

The correlation metrics allowed Agrex.ai and Bata to maximize revenue per square foot and mitigate bounce rates across the stores / sales regions that implemented the solution. The AI platform enabled the identification of redundancies, trends, and variances in current and the historical data of the retail stores. Workflow visualizations enabled Agrex.ai to identify any loopholes in the platform / analytics solutions and instantly generate correlated solutions to debug such scenarios. The platform implemented by Agrex.ai operated with a 95% human detection accuracy. Agrex.ai scaled the solution across hundreds of cameras and enabled the extraction and analysis of moods / behaviors in real-time. The AI-based video analytics solution increased the conversion ratio by a double-digit percentage. The solution drove efficiencies across marketing campaigns, which measured real-time consumer feedback. The solution enhanced customer satisfaction and improved store staff efficiency.

Image from Bata