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Abof is Aditya Birla Group's subsidiary company into fashion e-commerce space for men and women to shop for trendy clothes, footwear and accessories online.
Increase transactions with personalized “product list ordering”
Abof leverages Boxx.ai to identify the most personalized and relevant products for each customer with corresponding filters in the Product Listing Page of each category/sub-category. Abof & Boxx.ai integrated their product for personalized re-ordering the products in the category listing pages, and for personalized recommendation widget on the product display page.
Impact Metrics