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Abof

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Company Profile

Abof is Aditya Birla Group's subsidiary company into fashion e-commerce space for men and women to shop for trendy clothes, footwear and accessories online. 

Key Intiatives

Increase transaction...

Increase transactions with personalized “product list ordering”

Increase transaction...

Abof leverages Boxx.ai to identify the most personalized and relevant products for each customer with corresponding filters in the Product Listing Page of each category/sub-category. Abof & Boxx.ai integrated their product for personalized re-ordering the products in the category listing pages, and for personalized recommendation widget on the product display page.
 Impact Metrics

  • 13% increase in New Customers
  • 27% increase in overall Topline
  • 33% Customer Retention
  • 48% increase in conversions on recommendation widget. 

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