Today, almost every company is a digital company. On average, a fifth of enterprise revenues come from digital products and services, according to new research by The Economist. This figure is forecast to double within a year and accelerate strongly beyond that. 

Rising competition, customer expectations and social responsibility have been the key drivers of digital transformation, enabled by access to data. Digital transformation backed with data not only optimises profits but also enhances customer experience. However, cybersecurity, data interoperability and privacy are still significant concerns. Low perceived levels of maturity in fully leveraging artificial intelligence (AI) and machine learning (ML) add further roadblocks in successful transformation.

With profits from digital products and services typically double those of traditional lines, Accelerating digital: a win-win-win for customer experience, the environment and business growth, programmed by Economist Impact and supported by Orange Business Services, will bring together market leaders to discuss:

• Leveraging digital solutions to improve customer experience
• Using data to quantify carbon emissions and measure sustainability gains against targets
• Strategies for employing artificial intelligence (AI) and machine learning (ML) in more holistic ways 
• Best practices in bringing the business, data science, IT, and cybersecurity teams together to overcome barriers to success

The event is organized by Economist Impact