Scholars believe that the pandemic will change our world for years even after the Coronavirus disappears, causing consumers to rethink their purchase decision (both large and small). Marketers globally will need to respond to life in ‘The New Normal.’ It seems reasonably well to predict that many consumers will switch to value-priced brands for years. However, we also know that deep-seated values change over time in every culture, and these, in turn, influence the product and services we seek. Now, the world will witness the emergence of technology-driven new markets and supply chain ecosystems, which will result in enhanced customer satisfaction.

The conference primarily aims to give innovative solutions to the companies to market the product to new normal consumers in the era of technological disruption for survival, stability and growth.