Global IT consultancy major Accenture acquired Byte Prophecy, an automated insights and big data analytics company to strengthen its enterprise-level artificial intelligence(AI) and digital analytics solutions portfolio. According to the firm, the buy out will add around 50 data science and data engineering experts, with a particular focus on insight automation. The move will also deepen existing consulting and technology capabilities that help clients in areas such as data foundations and advanced analytics, according to Accenture.

Founded in 2011, Byte Prophecy has worked closely with Accenture Ventures since 2018 on open innovation efforts, collaborating and co-innovating with Accenture and its clients in the Asia Pacific on advanced data and analytics projects, said Accenture in a statement.

 “Across industries, decision making has become more complex, and businesses are increasingly relying on advanced analytics and AI to ensure insight-driven, rapid decision making,” said Piyush N. Singh, Accenture’s market unit lead for India and sales lead for Growth Markets. “Beyond advanced technology capabilities, Accenture brings to our clients a co-innovation mindset, and in Byte Prophecy, we found a partner with the right mix of technology and consulting skills and a client-centric innovation culture.”

Athina Kanioura, Accenture’s chief analytics officer and global lead for Applied Intelligence said that their team has already been working with Byte Prophecy over the past two years, and together have helped clients build the strong data foundations that are the cornerstone for successful AI adoption.

 In a press statement, the company said that its acquisition strategy involves delivering on existing, as well as emerging client needs with speed and scale.” Over the past year, the company has made Applied Intelligence acquisitions in Australia, Spain, North America and the UK to enhance its portfolio of technologies and help clients across those markets scale AI.”