Popular audio and wearables brand in India, boAt, has introduced its latest Men’s Cricket World Cup anthem, named “India-India.” The music video stands unique as it is India’s first-ever AI-generated video. 

The anthem pays tribute to the cricket spirit in India, featuring the voice of popular singer and music composer Vishal Dadlani. Written by writer Prashant Ingole. The video showcases the passion for cricket among people of all ages, genders and regions in India.

This innovative video creation demonstrates boAt’s unwavering commitment to innovation and technology. It also portrays the brand’s strong association with cricket and its impressive lineup of cricketers like Hardik Pandya, Shreyas Iyer, Ishan Kishan, and Jemi Rodrigues, who represent boAt.

Speaking at the launch, Aman Gupta, Co-founder and CMO of the company, stated that they are excited to introduce our new Men’s Cricket World Cup anthem, ‘India-India.’ Cricket isn’t just a game here; it’s a way of life. This anthem pays homage to the cricket spirit and the millions of passionate fans. They aim for it to serve as an inspiration and a unifying force as we cheer on Team India in the World Cup.

The anthem was brought to life by Tagglabs Agency and now can be enjoyed on all major music platforms, including the company’s YouTube channel.

According to the singer Vishal Dadlani, the ‘India-India’ music video is a captivating spectacle, capturing the wide-ranging cricket passion and diversity. He called being part of this special anthem an “honor”. He also expressed his admiration towards cricket and hoped that this anthem would be a source of inspiration and unity as we rally behind Team India in the World Cup. 

According to Prashant Ingole, The spirit of cricket in India is exceptional, uniting people from every background. He wishes ‘India-India’ to echo as a nationwide unifying call for cricket enthusiasts as we stand by Team India in the World Cup.

Listen to the anthem here.