New research by the University of Houston and Rice University remarks that ChatGPT, the generative artificial intelligence technology developed by OpenAI, could help humans with daily, creative tasks—even those typically thought to require the human ability to "read between the lines". Its capability has proven to be superior compared to traditional Google search or even human brainstorming without any technical assistance, the study argues.

The paper "An empirical investigation of the impact of ChatGPT on creativity," published in Nature Human Behavior, details five experiments the research team performed on ChatGPT (GPT-3.5) to assess the program's creative ideation capabilities.

The research participants were asked to generate creative ideas using ChatGPT or Google without assistance. Then, the researchers employed two groups of coders: participants from the same population and expert judges with more than five years of relevant business experience. Both groups of coders rated the ideas generated by ChatGPT as superior in creativity.

The study indeed found that using ChatGPT can increase the creativity of responses to problem-solving tasks of daily life such as generating gift ideas, or repurposing unused items. ChatGPT's strength lies in its ability to bring together diverse concepts in a clear and coherent manner, according to the researchers. It can combine remotely related concepts into a cohesive form, the authors argue.

According to the authors, this result stems from ChatGPT's proficiency in combining various concepts from its database rather than inventing entirely new concepts from scratch.

ChatGPT also showed competence in tasks that people expect to require empathy, according to the report.

Source:

Phys Org