Doordarshan Kisan is poised to make history as the country's first government TV channel to introduce AI anchors, heralding the dawn of the 'Artificial Intelligence' era in agriculture. These AI anchors, Krish and Bhoomi, are not just computer programs but sophisticated entities that emulate human behaviour and perform tasks akin to those of their human counterparts. They can deliver news 24/7, 365 days a year, without succumbing to fatigue or requiring breaks, a once unimaginable feat.

The AI anchors will be visible to farmer viewers across all country states, from Kashmir to Tamil Nadu and from Gujarat to Arunachal. These anchors will deliver essential information regarding agricultural research at national and global levels, trends in farm markets, weather updates, and government scheme updates. An exceptional characteristic of these anchors is their ability to communicate fluently in fifty domestic and international languages.

Notable facts incorporated in the objectives of DD Kisan

DD Kisan is the nation's sole television channel. The government of India established it and is exclusively committed to serving the agricultural community. This channel was founded on May 26, 2015.

Establishing the DD Kisan Channel was to consistently provide farmers with up-to-date information regarding weather fluctuations, global and local markets, and other relevant factors. It would enable farmers to devise appropriate strategies proactively and make timely decisions. DD Kisan Channel has consistently met these standards for the past nine years.

The DD Kisan channel is dedicated to showcasing the endeavours of forward-thinking farmers to the broader population. Its goal is to serve the country's agricultural and rural communities by fostering comprehensive development through education.

The DD Kisan channel is enhancing the comprehensive understanding of agriculture by focusing on three key aspects: sustainable farming, animal husbandry, and plantation.

Source: Ministry of Agriculture & Farmers Welfare

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