Google, one of the most renowned names in the tech world, has highlighted its battle with tackling deep fakes and misinformation created by AI . The tech giant voiced out the initiatives that it's been taking to combat and flag AI-generated content through a combination of machine learning and human reviewers. With the help of AI, the company’s accuracy of its content will be increased.

The company has announced that it will team up with the Indian government to address the risks like deep fakes and misinformation online campaigns aka ‘synthetic media’, in the upcoming Global Partnership on Artificial Intelligence (GPAI) Summit.

The tech giant also recently updated its election advertising policies, which now require publishers to state if their ads include digitally altered or generated content, with the intent to deceive, mislead or defraud users. Google Search already has some guardrails like Knowledge Panels and Featured Snippets that flags deepfakes and AI-modified content.

Google says it's currently speaking with policymakers, researchers across India. Last year in December, the tech behemoth donated $1 mn to the Indian Institute of Technology, IIT Madras, to set up a first of its kind Responsible AI center to to study bias in AI from the Indian perspective.

Source: Fortune India