Artificial intelligence is transforming industries and pushing the boundaries of what was once believed impossible. One of the ground-breaking innovations making waves in India right now is the overelegance of virtual superstars.

At the forefront of this digital revolution stands Naina Avtr, a virtual celebrity created by Avtr Meta Labs in 2022. Naina’s journey from virtual anonymity to social media stardom has captivated audiences and sparked a new wave of curiosity about the juncture of reality and the digital realm. It is reported that India’s first AI influencer, Naina, will launch her podcast show soon.

Who is Naina Avtr?

Naina Avtr, a digitally crafted persona, came to life under the creative wings of Avtr Meta Labs, India’s pioneering Meta-influencer company. Introduced to the world in 2022, Naina quickly gained traction on Instagram, which currently has over 1,68,000 followers. Her content mainly revolves around fitness and fashion tips, dance performances, trending songs, travels and collaborations with prominent brands like Nykaa, Puma and Pepsi.

Virtual superstars like Naina Avtr are AI-powered characters that have managed to increase followers in a way similar to real-life celebrities. These digital personas blur the lines between fiction and reality, engaging audiences through music videos, social media, live streams, and other digital platforms.

The rise of virtual superstars highlights the potential of AI and other cutting-edge technologies to create immersive and entertaining experiences while reshaping the traditional celebrity narrative.