Seematti, one of the oldest textile retail chains in India, has introduced an AI-based fashion brand ambassador. The AI fashion model named Isha Ravi will represent the 110-year-old brand. In a social media post, Seematti CEO and Lead Designer Beena Kannan introduced Isha as a young woman who has had a deep interest in colours and travel from a young age and embodies independence and fashion.

Beena Kannan is confident that the fusion of technology and fashion will open new doors. She expressed her pride in taking this step and stated that this moment is the beginning of future fashion revelations.

Seematti intends to showcase the possibilities of having an AI brand ambassador and is ready to offer the latest shopping experience using AI. The CEO mentioned that the company will inform customers about new features planned for using AI. Seematti is a brand particularly renowned for its bridal collections, offering a wide range of traditional and contemporary sarees that cater to the diverse tastes of Indian women. \AI technologies are being increasingly utilized in the fashion industry to enhance various aspects of the design process, from fashion detection, synthesis to recommendation. It can empower fashion designers with tools and insights that streamline the design process, enhance creativity, and meet the evolving demands of consumers. It serves as a valuable ally in the fashion industry, driving innovation, efficiency, and sustainability. The main objective of this paper is to introduce the application and development of AI in the field of fashion design.