Nasscom's Digital Enterprise 5.0 is the latest edition in their continuing examination of the digital transformation progress of global end-user enterprises. This analysis covers eleven industries and seven locations, focusing on digital readiness in the era of AI. This research examines the worldwide firms' digital expenditure, digital workforce, digital contracts, and Gen AI, based on findings from more than 500 companies across various sectors and countries.

Here are some of the insights from the Nasscom report:

According to Nasscom, almost 90% of companies are planning to increase their spending on top digital technology priorities in 2024, marking a significant rise from previous years. The greatest growth in investments is expected to be in AI/ML technologies, including generative AI, intelligent automation, and big data analytics over the next 6-12 months. 

Graph source - nasscom

However, as the adoption of generative AI expands, companies anticipate shifting their focus toward cybersecurity within the next 18 months, by the first half of 2025. This change is driven by the need to secure new AI technologies and protect sensitive data.

Top Emerging Gen AI Roles in CY 2024

As Generative AI becomes more prominent, specialized roles in the field are emerging beyond the chief AI officer. Key positions will include Gen AI developers who design and implement AI applications, prompt engineers who fine-tune models for specific tasks, AI model curators who oversee the quality and relevance of data, and AI content creators who produce AI-driven content. These roles are crucial for the effective development and deployment of Gen AI technologies.

Graph source - nasscom

According to Nasscom, over the next 12 to 18 months, investments will be heavily concentrated in cybersecurity, AI/ML and Generative AI (Gen AI), networking technology, and automation. This focus is driven by the growing importance of leveraging data effectively and securely. As data usage and reliance increase across industries, companies are prioritizing these technologies to maximize efficiency, innovation, and security.

Conclusion

The tech landscape in 2024 is poised for significant transformation, with nearly 90% of companies planning to increase investments in top digital technology priorities, particularly in AI/ML, generative AI, intelligent automation, and big data analytics. As the adoption of generative AI grows, specialized roles in the field such as Gen AI developers, prompt engineers, AI model curators, and AI content creators will play pivotal roles in driving innovation and quality. Additionally, upcoming investments will focus on cybersecurity, AI/ML, Gen AI, networking technology, and automation, reflecting the critical need to leverage and secure data effectively as industries evolve.

For the detailed report: Nasscom - Digital Enterprise 5.0