In the 112th episode of "Mann Ki Baat," Prime Minister Narendra Modi highlighted the work of KOSHA.ai. This Bengaluru-based startup leverages artificial intelligence (AI) to support the handloom and sustainable textile sectors.

The Prime Minister praised KOSHA.ai's innovative approach, which advances the textile industry while aligning with sustainability principles and traditional craftsmanship. This recognition underscores the critical role that modern technology, particularly AI, can play in preserving cultural heritage while promoting eco-friendly practices.

KOSHA.ai has developed a cutting-edge AI method to authenticate handloom products, ensuring their traceability and authenticity. The company's innovative certification system is crucial in differentiating handloom and powerloom products, addressing a significant challenge in the textile industry. This system is powered by a small, sensor-activated Internet of Things (IoT) device attached to the loom. The device monitors and analyzes the loom's movements, allowing it to accurately determine whether a product is made on a handloom or a powerloom.

The use of AI and IoT in this context offers multiple benefits. Firstly, it enhances the efficiency and quality of handloom products by providing accurate data on the weaving process. This data can help artisans and manufacturers maintain high standards, reduce defects, and improve product quality. Secondly, by ensuring the authenticity of handloom products, KOSHA.ai's technology helps protect the livelihoods of traditional weavers and artisans. It is essential in an industry where handloom products are often misrepresented or counterfeited, undermining the value of genuine handcrafted items.

KOSHA.ai's approach also promotes sustainability in the textile industry. The company aligns with broader eco-friendly practices by supporting handloom production, which is generally more environmentally friendly than powerloom manufacturing. Handloom weaving typically uses less energy and water and often employs natural dyes and fibres, reducing its environmental footprint. The company's technology supports sustainable production methods and encourages consumers to make more informed and eco-conscious purchasing decisions.

The Prime Minister's acknowledgement of KOSHA.ai's work highlights the importance of integrating modern technology with traditional industries. It showcases how AI can be harnessed to preserve cultural heritage, support artisans, and promote sustainable growth. By leveraging advanced technologies like AI and IoT, KOSHA.ai is not only fostering innovation in the textile sector but also setting a benchmark for how technology can address complex challenges in traditional industries.

In conclusion, KOSHA.ai's innovative use of AI and IoT represents a significant advancement in the textile industry. Their technology ensures the authenticity and quality of handloom products, supports traditional craftsmanship, and promotes sustainable practices. The company's work is a testament to the potential of modern technology to drive positive change in traditional industries, offering a promising model for the future of the textile sector and beyond.

Source: Mann ki Baat

Image source: Mygov.in