Nidhi Mathur is a Co founder of Niramai. She worked as a Senior Product Manager at Xerox Research and was responsible for finding product-market fit for technology research being conducted at XRCI. She has incubated and launched a number of innovative products ranging from an secure mobile printing solution for enterprises (ePrint Enterprise), an intuitive and self-service model of creating mobile apps (SiteOnMobile, an idea that won innovation awards from Wall Street Journal and Nasscom), business model to provide low-cost printing (Sponsored Print) and a SaaS start-up offering for knowledge automation for sales enablement (Kaybus). She is currently playing an advisory role to the team.

Her areas of expertise are: figuring out viable business models for technological innovations, validating market acceptance through incubation and setting up products for scaling in large enterprises as well as start-ups.

Nidhi received her MBA from Indian Institute of Management Bangalore with specialization in Marketing and Strategy.