AIDA is a proprietary algorithm that predicts what each customer is likely to buy in the future. Its algorithms find hidden patterns within the data to ensure that the most relevant parameters are selected in every scenario and that marketers can reach out to individual customers through personalized communication plans.

V2 Algorithm determines consumer behavior, which helps to predict the customer's mindset to buy a particular product. It is an essential product for the smooth functioning of a website, which helps organizations in taking remedial actions, as and when required. It specializes in predicting consumer buying behavior and making it simple enough to be understood by the marketing professionals.