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Founded | 2020 |
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People | 170 |
Location | Maharashtra , India |
Sector | Social Loan |
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CASHe is a short-term alternative lending company, which aims to extend credit to salaried millenials who are generally unbanked/underbanked. Only 10% of India's credit-scored population has access to formal means of credit, leaving the rest with little to no access to banking services. This does not include a far greater number of people who are not registered in any way with the formal financial ecosystem of the country. With increasing internet and smartphone penetration, there is a wealth of behavioral and social data that is now available at an individual level.
Since a major chunk of these individuals do not have any recorded financial history, CASHe uses its proprietary AI based alternate credit scoring tool - the Social Loan Quotient (SLQ) - to gauge the creditworthiness of borrowers and extend credit to them. Using only alternate datasets ( mobile/behavioral/social) of people, while complying with data privacy regulations, CASHe has been able to bring millions of Indian borrowers into the realm of the formal financial ecosystem. Currently at over 6 Million app users, and around INR 100 crores of loans disbursed every month, CASHe has become the go-to choice for credit for an increasing proportion of millenials. The entire journey of applying for a loan is on the app, making the process very easy and seamless - with the time from download to loan credit being at an average of 8 minutes.
Social Loan Quotient(SLQ)
The Social Loan Quotient(SLQ) is CASHe's proprietary alternate credit score. The SLQ uses a range of alternate datasets (alternate to someone's financial history), obtained via mobile/social data streams and/or geographic indicators. The SLQ fundamentally aims to derive patterns from these data feeds, and arrive at correlations to a loan applicant's future financial behaviour to credit. Hence this score essentially acts as a predictive credit score(to predict chances of credit default) for a person, solely basis his/her behavioral data. Hence by using such alternate datasets, the SLQ has proved to be a game-changing tool to extend credit to vast masses of the Indian population, who otherwise have no means of borrowing credit.The SLQ is a highly dynamic score, which changes frequently basis the change in datasets of an individual and/or changes in repayment behaviors(eg. in case the person does not pay back in time). This allows CASHe to have a real-time check on its customer base and take proactive action, with respect to any detected changes in customer behaviour.CASHe has also developed an API based service for SLQ, being the first-of-its-kind Credit Scoring as a Service - something that be readily used by other fintech lenders/banks to leverage CASHe's insights(on alternate datasets) and hence they would have the ability also extend financial services to underbanked/unbanked customers.