Start up Profile

Entroptik builds AI tools that help brands identify human emotions. The company develops a consumer research platform called Affect Lab 2.0 that could track consumers’ emotional and cognitive reactions. This online SaaS platform has integrated three technologies: 

• Brainwave mapping, which uses a headset to track brain pulses and decipher attention level and mental effort
• Facial coding, which uses a web camera to analyze expressions
• Eye tracking, which uses a web camera to track what is capturing people’s attention

The technology uses advanced machine learning algorithms to recognize patterns of emotional engagement from data collected through user touch patterns, motion analytics and behavioral gestures.

Solutions:

Media Research:

• Benchmarking: It compares videos across competitors and industries to set achievable benchmarks
• Strategic media planning: It tests how videos perform in different markets to refine targeting
• In-video analysis: It measures second by second emotional responses of test viewers
• Custom Reporting: It can export raw data or generate ready-to-use campaign reports from the dashboard

Brand Research:

• Brand optimization: It analyzes emotional, behavioral & cognitive user behavior and predict responses
• Competitive analysis: It compares user metrics like perception, awareness, market positioning before-after a campaign or with competition
• Quick turnaround time: Its quick & easy testing offers flexibility to brands across different industries, optimize their user experience for higher conversion rates
• Online platform: It is a user friendly platform allows the user to set up and conduct research online 

For Automobiles:

• It identifies anger, frustration, and distraction to prevent accidents
• It can automatically adjust cabin atmosphere, lights and music to compliment rider’s mood
• It can trigger an emergency SOS call when distress or fear is detected

Chatbot Testing: 

• The platform offers Emotion AI Chatbots which address the users like a real person. These bots are approachable and conversant in a more personalized language

C-SAT Measure: 

• It offers facial recognition for C-SAT (customer satisfaction) measurement