Start up Profile

ModFx Labs is a provider of advanced data analytics solutions for advertisers and marketers through multi-layered analytics platform called ModAnalyze. It employs neural networks and machine learning for pattern recognition, personality profiling, trend analysis, predictive modelling, and event probability analysis. It also offers summary generation, exception identification, auto insights and visualizations.

ModFx claims that it processes 100 billion+ location signals every month, helping advertisers to target vertical-specific target audiences for ad targeting. The target audience may include restaurants, fashion, cinemas, hotels, airlines, and hospitals. It also facilitates identification of intent patterns through analysis of audience location signals for verticals, including retail, CPG, hospitality, and airlines.

They work with their customers to understand their analytics objectives. Subsequently, their data science team churns out machine learning models particular to the customer business - their stores, type of customers, etc. Such models are plugged into ModFx's platform modAnalyze to be consumed by their vertical specific teams. ModAnalyze insights for these verticals:

• Empowering Retailers: Pattern recognition, trend analysis, predictive modelling and event probability analyses help shape in-store movement profiles - and these profiles are engineered to empower the retailer to gain deep insights into customer behaviour.
• Enabling Smarter Decisions: The in-store physical activities of the end customer present a mine of information to base smart decisions on. Their platform uses this to generate precise behavioral models to build strong competitive advantage for brick and mortar stores as against the online-only businesses.