It helps websites get better from their content by a technique known as semantic content amplification. This is done by annotating and augmenting the content with structured data. By doing so, users can increase the chances of finding a website on the web search. Some of the other benefits are improved chatbots efficiency, appearance on rich snippets and knowledge graph panels, voice search enabled.

It is a cognitive computing powered platform to analyse semi & unstructured datasets. This data can be from market research, customer interaction inputs, customer management systems, customer contact center, social media, emails etc.