Results for ""
| Founded | 2014 |
|---|---|
| People | 50 |
| Location | Karnataka , India |
| Sector | Marketing and Advertising |
|---|
Start up Profile
RecoSense Labs, a SaaS-based platform, helps digital publishers and enterprises to automate the personalization of their content for every user. The platform accomplishes user engagement by delivering the right content to the right user.
The platform offers:
- Automated content & ad personalization for users
- Recommendations
- Context classification for multiple categories and formats of the content (Video, Text Articles, Images, Ads etc.) based on NLP and ML framework
The platform collects data on user behaviour from online content platforms. After collecting data, it personalizes content and product offerings using AI by understanding content semantics. The company creates a knowledge graph, which uses NLP and ML to understand the key entities present in the content (such as people names, attributes, keywords) and categorize the content on multiple levels (in terms of topics, high-level categories, etc.). The system then builds a user profile with behavioural patterns to do three levels of mapping (user to the product, user to user and then product to product)
Products
RetailSense Omni-Channel Platform
It is an AI based user personalization platform for e-commerce. It helps personalize a user's experience with a scalable search and discovery platform. It enables intelligent product discovery to help shoppers find what they are looking for through Personalized Merchandizing, User Personalization, Semantic Search, User Analytics and Personalized Retargeting.
MediaSense Omni-Channel Platform
It is an AI based user personalization platform for digital publishers. It helps users get content by their followed personalities, categories, topics etc., without any explicit input and helps personalize a user’s experience with a scalable search and intelligent discovery platform through: Automated Metadata Generation, Content Recommendation & Personalization, Smart Search, Video Player Plugin, Analytics & User Insights and Personalized Retargeting.
Campaign Sense
It is an omni-channel marketing tool to deliver personalized messages and offers. It automates and personalizes email campaigns in real-time through: Personalized Marketing Automation Tool and Personalization Engine.
