Start up Profile

SetuServ is a text analytics firm that builds Voice of Customer (VoC) solutions using Natural Language Processing (NLP), and provide clients actionable insights that can be used to make operational and strategic improvements. It combines human intelligence with artificial intelligence to build custom solutions for each clients. SetuServ provides an unstructured text analytics solution that uses machine learning to mine customer reviews, social media commentary, survey responses and all other forms of customer feedback to extract high-quality and granular insights for product development, marketing, customer service, innovation and corporate strategy functions. 

It captures :

• Distinct product traits or topics contributing to both positive and negative sentiment 
• Weight of each specific trait as a component of sentiment, star rating or NPS/CSAT score.

The resulting high-quality insight can drive a wide spectrum of actions from tactical marketing communications to strategic brand direction.

SetuServ's solutions offers clients derive actionable intelligence from their raw text data by using their technology solutions that combines experts, crowd-sourcing and machine learning algorithms. They claim that the enterprises today have access to various sources of unstructured data such as social media data, user feedback etc. that contain rich insights, but machines can only analyze it partially as the data is not structured.

The company targets B2B segment by providing customized solutions to the clients by solving the business challenges.