Start up Profile

vPhrase helps companies make their reports easy to understand by explaining the insights in words, using AI. The company's company's patent-pending platform, Phrazor, analyses data, derives insights and then communicates those insights, in words, in multiple languages.

Phrazor is deployed across multiple domains like banks, brokerage firms, healthcare, CPG companies, media and entertainment. The technology integrates with the client's system with the help of API and in some cases; the company provides an on-premise installation as well. The firm extends its services in the fields of quarterly earning analysis, stories, sales points from mutual fund fact-sheets, performance appraisal reports and many more.

The solutions vPhrase provides has been grouped in two broad cases:

• Internal Communications: The Company’s clients like Motilal Oswal use this platform for communicating with their customers i.e. it to send out reports to their own investors. HDFC Bank that has more than 4500 branches in the country also uses the platform to send out personalized reports to each of the branch manager which gives details about performance vs. target.
• Measuring Performance: FMCG leaders like Unilever and Marico use the platform for Business Intelligence BI to analyze market research data from Nielsen to take key decisions like advertising, price points for a particular region.